Western Canada Fundraising Conference 2025: Full Schedule

Canada’s conference with a heart!

9:55am MDT

B1-2: Harvey McKinnon Monthly Giving Breakout

Thursday June 12, 2025 9:55am - 10:55am MDT

Room 416 - 4th Floor

More info soon

Speakers

Harvey McKinnon

President, Harvey McKinnon Associates

Harvey McKinnon has been a fundraiser for over 40 years and is recognized as one of North America’s leading fundraising experts.His consultancy raises money for hundreds of non-profits in Canada and the USA. He is a seasoned trainer who has delivered fundraising keynotes at conferences... Read More →

Thursday June 12, 2025 9:55am - 10:55am MDT
Room 416 - 4th Floor

Breakout session

11:00am MDT

B2-2: 'But Why?' Asking strategic questions that build donor trust and increase philanthropic investment

Thursday June 12, 2025 11:00am - 12:00pm MDT

Room 416 - 4th Floor

In this session Mary will use a storytelling approach to kickstart a conversation about building authentic donor relationships that lead to increased trust and larger donations to support your organization.

We'll delve into asking strategic questions to create alignment between the donor and your organization and unlock major gifts.

Mary will share how a quick phone call with a donor turned into a $1 million gift with a simple question - 'Why?'

Speakers

Mary Saretski, CFRE

Director, Donor & Stakeholder Relations, Edmonton Humane Society

A relationship builder, out-of-the-box thinker, and problem solver, Mary has 20+ years of experience in the charitable sector, including leadership roles at the University of Alberta and Habitat for Humanity Edmonton.Mary currently serves as Director, Donor & Stakeholder Relations... Read More →

Thursday June 12, 2025 11:00am - 12:00pm MDT
Room 416 - 4th Floor

Breakout session

1:50pm MDT

B3-2: Growing Your Monthly Donor Base: A Multi-Channel Success Story

Thursday June 12, 2025 1:50pm - 2:50pm MDT

Room 416 - 4th Floor

Want to expand your monthly donor base? Join Lisa from Keys Marketing Group and Karri from Harvey McKinnon Associates as they reveal the strategies behind a multi-channel fundraising success. Discover how the Lions Foundation of Canada Dog Guides increased their monthly donors by 40% using an integrated approach with digital ads, direct mail, and telemarketing.

Walk away with actionable insights to boost your own donor retention and revenue!

Speakers

Karri LaJeunesse

Senior Account Manager, Harvey McKinnon Associates (HMA)

Karri LaJeunesse is a passionate fundraiser with 15 years of experience helping organizations create lasting impact. As a Senior Consultant at Harvey McKinnon Associates, she leads fundraising programs for Oxfam Canada, the Greater Vancouver Food Bank, and the Lions Foundation of... Read More →

Lisa Smith

Director of Operations, Keys Marketing Group

Lisa Smith is a dynamic fundraising leader with over a decade of experience helping Canadian charities and nonprofits grow their donor bases and maximize impact. As Director of Operations at Keys Marketing Group, she specializes in telefundraising, donor engagement, and strategic... Read More →

Thursday June 12, 2025 1:50pm - 2:50pm MDT
Room 416 - 4th Floor

Breakout session

3:15pm MDT

B4-2: Morrel Wax Breakout

Thursday June 12, 2025 3:15pm - 4:15pm MDT

Room 416 - 4th Floor

More info to come

Speakers

Morrel Wax

Vice President of Philanthropy and Stakeholder Relations, Royal Alexandra Hospital Foundation (RAHF)

Morrel is Vice President of Philanthropy and Stakeholder Relations at the Royal Alexandra Hospital Foundation (RAHF) (the province's busiest inner-city hospital) in Edmonton, Alberta, Canada. He led the team that helped the organization reach historical achievement five years in a... Read More →

Thursday June 12, 2025 3:15pm - 4:15pm MDT
Room 416 - 4th Floor

Breakout session