Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists®, a national sponsorship marketing consulting and advisory firm. In the past 30+ years, Brent has worked directly or indirectly with many Canadian brands, corporations, small and medium businesses as well as municipalities, sport and recreation departments, charities, member associations, tournaments, events, festivals, non-profits, professional and amateur sports teams, to develop, audit, enhance, design, and build effective sponsorship marketing programs for them. In addition, his role directly with the charitable sector as a Director of Development, his tenure of a decade in the sport marketing industry with two NHL franchise properties combined with his role on several non-profit Boards and dealing with organizational bankruptcy in an orderly fashion for member associations and societies his expertise is far-reaching and well integrated.
Brent is also the author of Canada’s #1 selling sponsorship book, Reality Check – Straight Talk about Sponsorship Marketing.Brent is a regular speaker at conferences and conventions as well as a TEDx presenter on “Busting the Work-Life Balance Myth”.
Brent lives with his wife and daughter in Nanaimo, BC.
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