Western Canada Fundraising Conference 2025

Here’s an uncomfortable truth about capital campaigns: even well-established organizations can fall short of their goals. The difference between success and failure? Planning.

If a major campaign is on your horizon, now is the time to lay the foundation—not when you’re ready to launch. In this workshop, you’ll learn a proven planning framework built on 25+ years of frontline fundraising experience across campaigns ranging from $5M to $200M.

We’ll cover:
- The essential steps to prepare for a campaign - before you start asking
- How to avoid common pitfalls that can derail even the strongest organizations
- Why taking a “wait and see” approach during times of political and economic uncertainty is the riskiest strategy (and what to do instead)

Whether you're leading your first campaign or your fifth, you’ll walk away with the clarity, confidence, and a concrete plan to set your campaign up for success.