Western Canada Fundraising Conference 2025

The pandemic didn’t just reshape our world—it rewired how donors think and give.

In this insightful session, Lisa Smith unpacks the neuroscience of stress and trauma and how adrenaline, cortisol, and prolonged uncertainty have reshaped donor decision-making. You’ll explore why donors behave differently now, how their attention and risk tolerance have shifted, and what that means for your fundraising strategies.

Learn practical ways to adapt your messaging, personalize outreach, and strengthen donor relationships across channels like telefundraising, email, social media, and direct mail.

Leave with the tools to engage donors with empathy, simplicity, and impact in today’s stress-saturated world.