Western Canada Fundraising Conference 2025

Ever feel like your donor database is a treasure chest just waiting to be unlocked?

Well, it is—if you know where to dig.

Join Sam Laprade, CFRE, Canada’s most trusted donor data analytics expert, and Ben Mohler, ACFRE, one of America's top authorities on turning donor data insights into fundraising success.  This high-energy, practical session will show you how to uncover hidden opportunities in your donor data.

In this session, Sam and Ben will use real-world examples and proven strategies to dig deep to discover the donors who already care about your cause. You’ll leave with clear and practical steps to reduce donor attrition, improve second-gift conversion, and grow fundraising with the donors who are most likely to give—and give again.

No more guessing or wasting time on unproductive leads—this session will teach you how to focus your efforts on the donors who already care about your cause. This will help you build lasting donor relationships and drive revenue, even in chaotic times.

If you’re ready to use your data to unlock the full potential of your donor base, this session is for you. It’s time to dig for treasure in your own backyard—and find the hidden donors hiding in plain sight. We’ll provide the map.