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Canada’s conference with a heart!
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B2-3: Who Moved My Cheese? How to Get on Top of the Ever Changing World of Corporate Engagement / Partnerships
Thursday June 12, 2025 11:00am - 12:00pm MDT
Room 430 - 4th Floor
Are you spending time and money creating corporate engagement / partnership proposals that keep missing the mark? Is your gut telling you that something has changed but you just can't figure out what that "something" is?

This interactive session will help you better understand the changing game of corporate funding and provide tips and tricks on how you can tweak your strategy to create a more successful outcome.
Speakers
avatar for Brent Barootes

Brent Barootes

President & CEO, Partnership Group - Sponsorship Specialists
Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists®, a national sponsorship marketing consulting and advisory firm.  In the past 30+ years, Brent has worked directly or indirectly with many Canadian brands, corporations, small and medium businesses... Read More →
avatar for Christi Cruz

Christi Cruz

Senior Manager, National Community Investment, TELUS (ret.)
Christi Cruz has held several community investment positions at TELUS, a global telecommunications and integrated data company. Her most recent adventure included creating a Center of Excellence in Government Subsidies for the wireless technology team, where she secured more than... Read More →
Thursday June 12, 2025 11:00am - 12:00pm MDT
Room 430 - 4th Floor
  Breakout session

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